Author Archives: djirvine

SEO is a subject that many people in business just shy away from. Hearing words like; search engine optimisation, website metadata, external backlinks or algorithm updates can seem daunting. Hold on a minute; it’s not all that bad. In fact, after reading this article, you should better understand what to expect from your SEO company and what you should be paying for. Through this article, we will be looking at on-site and off-page SEO for company websites. On-Site Optimisation On-site […]

For an e-commerce website, earning a better ranking is a matter of survival. A Good ranking is further aligned with better traffic. Good traffic implies that the admin and management must ensure that web pages are crawled properly and seamlessly. Search marketing professionals constantly monitor the pace of crawling, which is the real key to sales. Understanding How Your Website Gets Crawled Before bothering too much about search engine spidering, be confident about the quality of your web pages. Though […]

Search engines rank images and rich text on all websites. If you optimise your images for each page, you can drive traffic to your online business. For example, people search for pictures using search engines. If you click on the image results, this will push the click directly to the website from where the image is located (your website). You can also optimise images for a website, where we have some top tips to get you ahead of the game. […]

Setting up a Google local business page to drive traffic to your website is really a simple thing to do. Once you create a Gmail account, you are good to go. All you have to do now is create a business page by following this link. https://www.google.com/business/ Complete all criteria for business information in each section. Add services, articles, or products. Upload pictures and create links that point back to your website content. In addition, Google will send you an […]