Author Archives: djirvine

Producing cluster articles for your website can become a powerful tool for Search Engine Results Pages (SERPs). The idea is to create a topic and write as much as you can about the relevant subject. However, before starting this journey, remember to indulge in digital market research and find out what subjects are essential to the business model you are working towards. How To Create The Cluster Category Once you have mapped out your keyword strategy, try and recognise a […]

Without a strategy, any marketing campaign can fall dead to all awaiting ears and eyes. The philosophy behind good research is understanding the current marketplace while looking for new trends or high traffic volumes through search. Digital marketing can be instant through paid services, or if you decide to stick to pure organic goals, you should give yourself plenty of time. Of course, creating content can be a bit of a slog, but your patience will ultimately pay off. Firstly, […]

Writing blogs for your website can help push organic search results into an undiscovered realm. For example, a blog should work for you, help define your website and give your web presence authority in the industry you seek to thrive through. A few key questions to help get you started could include: Is my blog working for me? Do we want more traffic to our website? What ideals and goals do we want to portray online? How do we want […]

Some people can just write; it’s like they are born to produce articles, books, blog posts and poetry. The written word talks to their soul, and they can spill wonder from the darkest corners of their mind. However, sometimes, for no apparent reason, these creative manifestations of chemistry and frequency decide to stop. If this happens, the written word becomes a forced process, leading to a possibility of stress or poor work. To help with these blockages, a content creator […]

The art of content marketing comes with a creative explosion of words, ideas, research and pure thought. Yes! It can be difficult, and yes! It’s not easy. Mastering any type of content marketing to target your audience requires the essence of brilliance, talent and skill. However, all these flavoured acts can be learned through devotion and career objectives. With these in mind, we have created 16 simple content marketing tips to live by and help grow your brand online. 1. […]

The importance of internal link building can bring a good return on investment. However, it’s not one of those quick-fix digital marketing strategies which will change your website traffic overnight. Internal link building is a slow process that can take years to master and help build your domain into a resourceful entity. Internal link building starts with the main navigation of the website. A top-level menu should be easy to navigate for users and consideration for the most essential content […]

Metadata for your online business is one of the most fundamental factors for your website. Why? Because it tells search engines who, why and where you need to be positioned for user search. Synopsis All websites have two elements of metadata: Title (What is the webpage about? Headline!) – Use 60-65 characters in length, including spaces. Description (A brief description of the page content – Summary!) – Use around 150-155 characters. The title and description give search engines a strong […]

SEO is a subject that many people in business just shy away from. Hearing words like; search engine optimisation, website metadata, external backlinks or algorithm updates can seem daunting. Hold on a minute; it’s not all that bad. In fact, after reading this article, you should better understand what to expect from your SEO company and what you should be paying for. Through this article, we will be looking at on-site and off-page SEO for company websites. On-Site Optimisation On-site […]