How To Create A Digital Marketing Strategy


Without a strategy, any marketing campaign can fall dead to all awaiting ears and eyes. The philosophy behind good research is understanding the current marketplace while looking for new trends or high traffic volumes through search.

Digital marketing can be instant through paid services, or if you decide to stick to pure organic goals, you should give yourself plenty of time. Of course, creating content can be a bit of a slog, but your patience will ultimately pay off.

Firstly, don’t worry about these minor issues. Digital marketing can take time to get right.

Secondly, do your research and anticipate a positive or negative outcome.

Lastly, stick by your research, try again later, and compare your results.

Digital Marketing Funnel

Consider a solid framework or marketing funnel to get any marketing campaign moving. The idea is to understand each process and why it can work for your marketing projections.


    • Market Research – Competition, trends, data analysis, the direction of the target market
    • Brand Awareness – Relative media sources, outreach, social, and email campaigns
    • Penetration – Product & service development to obtain a higher market share
    • Growth – Onsight/offsite SEO, content strategy & PPC
    • Retention – Quality of products, customer service, discounts and innovation
    • Authority – Authoritative content, sustainability, philanthropy, user experience, user conversion and adapting to customer/client demands.


Sound market research can lead to brand authority, try and be the leader by exceeding your expectations.

Organic & Paid Growth

Separating organic and paid growth over 12 months helps to show how each strategy compares against a concrete return on investment – (ROI). Equally important is the ability to develop an organic framework that outperforms large marketing budgets on PPC, PR and sponsorship deals.

Try and align your efforts to support the following criteria:


  • Keyword framework – long & short tail
  • Metadata implementation
  • Onsite SEO for page revision
  • Produce rich content for revised blog categories
  • Compare search traffic with the competition
  • Define target audience through user search – who is your competition?
  • Analyse top websites in the industry and compare keyword & content strategy
  • Emphasis existing article review – traffic – structure – internal & external link value.


  • PPC – revise search terms and new target audience
  • Deliver MailChimp campaigns with new products, articles, services and promotions
  • Outreach campaigns for external link building
  • Sponsorship or banner advertising
  • Online/offline magazine placement.


Organic SEO should be revised annually with a strong emphasis on employing an excellent writer or content creator. Moreover, you’re on to a winner without the chicken dinner by combining onsite SEO with rich, relevant content creation.

Digital Tools

Arm yourself with excellent digital tools to help build the perfect marketing strategy. Before you engage in creating, prepare your goals with stats, traffic flows, existing and new trends, hot topics and artificial intelligence (AI) technology. Some of these software applications will work; some you may find complex or unnecessary.

Google Trends

What are users searching for across the globe? Top searches, news, and topics.
Are they relative to your industry?


What pages and articles are ranking well for our competition?
Let’s create something better.


Content drill down, domain and page rank.
Do we need onsite SEO tweaks?


What questions are people asking in our industry?
Can we capture a new audience?

Clear Scope

Let’s use an AI-powered platform to revamp and produce ranking content.
Revise articles and blogs.

Big spy

We can spy on our competitor’s PPC campaigns.
What’s working for them?


Viral Content


Seeing your work explode onto the net and watching it attract thousands of new users.

However, there are a few different ways to create viral content. For example, it’s not always about producing an asset that lasts a few weeks and then dies away into the ether.

Viral content can grow from a simple article, video, graphic or picture! What you want is a steady, stable attraction of users. Over a few years, an educational rich text publication can drive a persistent one thousand users a day to your website and transform your services and products into a thriving entity.

Growth can happen, and visitors will come, but you have to put the time in and anticipate expansion by using a considered marketing approach.


An excellent way to revise any digital marketing strategy can be to build a timeline over 12 months. Each monthly segment can be changed and adapted to suit the marketing channels you’re working on.

The idea is simple: Research, implement, revise and repeat.

  • Jan – Revise keyword strategy and reconfigure metadata
  • Feb – Deploy paid and organic content strategy
  • Mar – Add new products, graphics & short gain social reach
  • Apr – Review user traffic, brand positioning & conversion
  • May – Use domains to interlink customer base
  • Jun – Adapt content and hit future, past and present trends
  • Jul – Analytical data and content drill down review
  • Aug – Sales review including discounts and promotions to work with outreach campaigns
  • Sep – Review of PPC search positioning over organic user reach
  • Oct – Present new content strategy based on trending research
  • Nov – Expand brand authority through relevant, premium news channels
  • Dec – Study all digital marketing content for next years efforts.


Please use the slides for your presentations or research goals. If you would like any help? Please get in touch today!

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