Internal Link Building Is A Steady Journey


The importance of internal link building can bring a good return on investment. However, it’s not one of those quick-fix digital marketing strategies which will change your website traffic overnight. Internal link building is a slow process that can take years to master and help build your domain into a resourceful entity.

Internal link building starts with the main navigation of the website. A top-level menu should be easy to navigate for users and consideration for the most essential content to be available with an easy glance.

A simple example could include:

Products – Services – Catalogues – About – News – Contact us

You may also want to include a footer menu to include:

Terms – Privacy – Cookies – Subscribe – Returns – Sitemap

Now you have a solid basis to start creating internal links that point to your most desirable content.

The best way to start a journey with internal link building is through your blog or news feed. It’s all about content creation. Writing beautiful articles about your products and services is what you need to start doing.

Linking Content With Contextual Information

If you’re a business owner, content creator or starting with your personnel little webspace, start writing about what you know. Make your article writing easy, to begin with. Create categories in your news or blog pages and write your messages, information or educational material under those categories. Over time you will have plenty of cluster articles all in one place.


Once you have around ten to twenty articles published, link relevant keywords back to more information on your website’s main pages and link relevant articles that you have already created. You are now in a position to start building a strong internal link system that helps search engines and users navigate your website.

Category Ideas

Are you new to content creation, SEO, user search, metadata and linking keywords? If so, this may all seem a little complicated. Let’s look at some ideas:

Category 1 (Dessert Recipes)

  • Article 1
  • Article 2
  • Article 3
  • Article 4
  • Article 5

Category 2 (Bread Recipes)

  • Article 1
  • Article 2
  • Article 3
  • Article 4
  • Article 5

Creating top-level categories in your content management system (CMS) and writing articles for each subject (dessert recipes) is a powerful way to cluster your articles together for each subject. However, you have to remember to link important information to each article.

A great example of linking content includes:

Article 1 under (dessert recipes) includes a guide on how to make the perfect butter icing. Moreover, in article 3 under (dessert recipes), you want to discuss how to create butter icing again. Highlight the word *Butter Icing and hyperlink these words to article 1. Simple! Yet a perfect way for internal link building.

Over time, many of your articles should start linking through to each other. What you’re effectively achieving is a spider web of links that shows relevant and important information for your readers. Search engines tend to love this as it shows your website is packed with good content for users.

Why Is Internal Link Building Important?

To summarise the content of this article, let’s look at some important points to remember when building and creating your website.

  1. Internal link building helps search engines understand your site better
  2. Some of your articles or main pages can rank higher through search because you have plenty of supplemented content that uses internal links to point to the most relevant pages
  3. Using simple internal links passes authority through your web pages
  4. You can create power pages for user search if you have many relevant internal links pointing back to an important page
  5. Internal links help users navigate your website, decrease page bounce, and can help with conversion for a return on investment (ROI).
    1. Would you like help with your content marketing strategy? Start your journey with the BlockWebz team today.

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